Hume Give · Typography
Before anyone reviews a design direction, this needs saying: the build has never loaded a web font. Every page anyone at Hume has looked at has rendered in a system fallback — Avenir Next Condensed on a Mac, Arial Narrow on Windows. So no typography feedback collected so far is feedback about any of the fonts under discussion.
Which means there is no incumbent to defend. The four specimens below are the same headline, the same sentence, and the same two numbers, set four ways at the sizes they would actually appear on the Give page.
Lives changed. Eternally.
Every dollar given to Hume helps plant seeds of the gospel in the hearts of students, families, and beyond.
Lives changed. Eternally.
Every dollar given to Hume helps plant seeds of the gospel in the hearts of students, families, and beyond.
Lives changed. Eternally.
Every dollar given to Hume helps plant seeds of the gospel in the hearts of students, families, and beyond.
Lives changed. Eternally.
Every dollar given to Hume helps plant seeds of the gospel in the hearts of students, families, and beyond.